CLIENT
Seattle's Union Gospel Mission
Cornelius Lee, Chief Administrative Officer
Hillary Dunham, Director of Marketing
Anna De La Paz, Senior Graphic Designer
Allie Merrill, Senior Videographer
Lee Jeffriers, Photographer
AGENCY
Seattle's Union Gospel Mission *Lead Agency
Alex Henning, Digital Marketing Manager
Cornelius Lee, Chief Administrative Officer
Hillary Dunham, Director of Marketing
Steve Carr, Chief Financial Officer
Marilyn Baker, Marketing & Direct Response Specialist
Anna De La Paz, Senior Graphic Designer
Molly Ausmus, Marketing Project Specialist
Allie Merrill, Senior Videographer
Lee Jeffriers, Photographer
The Thomas Collective
Cornelius Lee, Chief Administrative Officer
Alex Henning, Digital Marketing Manager
Hillary Dunham, Director of Marketing
Steve Carr, Chief Financial Officer
Marilyn Baker, Marketing & Direct Response Specialist
Anna De La Paz, Senior Graphic Designer
Molly Ausmus, Marketing Project Specialist
Allie Merrill, Senior Videographer
Lee Jeffriers, Photographer
Red Ball Brands
Dan Mackaman
Pamela Thomas, President
Marcella Miner, Account Executive
SUMMARY
Facing low brand awareness, weak brand perceptions and a skyrocketing homeless population, Seattle’s Union Gospel Mission needed to inspire donors to engage and give significantly more. Over three nights in November 2017, we made it impossible to ignore the faces of homelessness, projecting powerful images onto the sides of landmarks around Seattle. Our disruptive exhibit engaged an audience of nearly 500,000 and generated media coverage 11x higher than ever achieved. As a result, donations reached record levels, including a 100% increase over the same weekend in 2016.
