CLIENT
Microsoft
Taylor Smith, Sr. Director, Xbox Global Marketing Communications
Julie Lowe, Director Marketing Communications
AGENCY
Taylor Smith, Sr. Director, Xbox Global Marketing Communications
Julie Lowe, Director Marketing Communications
Carat
Cassidy Wilber, Strategy Director
Brian Wakabayashi, SVP, Group Strategy Director, Strategy and Planning
Ben Blaska, Senior Account Executive
Sam Brody, Senior Account Executive
Ryan Ouyoumjian, Associate Strategy Director
Amy Tucker, Communications Strategist
Monisa Lu, Assistant Account Executive
Andy Holderman, Copywriter
Scott Duchon, Chief Creative Officer
Zach Lepine, Art Director
Neil Bruce, Creative Director
Peter Goldstein, Business Director
Alex Spahr, SVP, Director of Integrated Production
Erin Lovich, Executive Digital Producer
Jeremy Arth, Executive Producer
Bryant Marcia, Account Director
MaryBeth Barney, Business Affairs Director
SUMMARY
How do you get a world tired of zombie stories excited about another zombie video game? You don’t focus on the undead monsters, you expose the monster within. There are tough moral questions that every survivor must face in the apocalypse and we used these questions to create intrigue and anticipation. By re-framing a new entry into an overcrowded genre, State of Decay 2 was able to go from a little-known indie game sequel to a blockbuster hit.
