AGENCY
R/GA
Rob Reilly, Global Creative Chairman
Eric Silver, Chief Creative Officer North America
Sean Bryan, Co-Chief Creative Officer NY
Lee Maicon, Chief Strategy Officer North America
Tom Murphy, Co-Chief Creative Officer NY
Dennis Hurley, VP Strategy Director
Marco Pupo, SVP Executive Creative Director
Pierre Lipton, Global Executive Chief Director
Cam Hoelter, SVP Executive Creative Director
Michael Page, VP Account Director
David Webster, Executive Strategy Director
Dominic Whittles, EVP Executive Account Director
Alex Caredes, Executive Account Director
Ryan Paulson, VP Creative Director
Jason McKean, VP Creative Director
Weber Shandwick
VM1
SUMMARY
To make network quality matter again, Verizon needed to remind the world that there are times when these differences are critical. So, we offered real survivors of high-stakes situations the opportunity to connect with the first responders who answered the call to save them. This campaign showed customers the value of Verizon's network, raising the brand's perception with a 367 times increase in people talking positively about Verizon. Verizon was able to add 567,000 more lines in Q1 2018 than during the same period the prior year.
