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MGM National Harbor
Every Day is Monumental

RAN IN: United States

CLIENT
MGM Resorts International

Chris Gumiela, VP Marketing & Advertising
Alexia Baillow, Brand Marketing Manager

AGENCY
McCann New York *Lead Agency

Lili Tomovich, Chief Experience Officer/CMO
Jessica McKesey, Director Brand Marketing, Advertising
Ryan Nava, Digital Marketing Manager
Chris Gumiela, VP Marketing & Advertising
Alexia Baillow, Brand Marketing Manager


SUMMARY

MGM National Harbor was the market leader in Maryland gaming since its debut. On the heels of this launch, our new challenge was to find incremental growth. Observing dramatic swings in midweek foot traffic — compared to crushing weekend crowds — we found an obvious, but untapped business opportunity. Our campaign set out to prove “Every Day Can Be Monumental at MGM National Harbor.” Consumers loved it demonstrated by high engagement on social, as well as real business impact: weekly admissions and revenue per guest rose, delivering record monthly growth.

CASE STUDY

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CASE VIDEO


Audience: Entertainment Seekers

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English