CLIENT
Diageo North America
Stephanie Jacoby, Vice President Johnnie Walker
Sophie Kelly , SVP, North American Whiskeys
Dan Sanborn , Senior Vice President, Culture & Partnerships
Sandhya Padmanabhan, Brand Manager Johnnie Walker
Sari Brecher, Public Relations and Entertainment Marketing Director
Daniel Mazier, Brand Marketing & Communications Manager
Jessica Weinstein, Director, Consumer Planning and Research
AGENCY
Stephanie Jacoby, Vice President Johnnie Walker
Sophie Kelly , SVP, North American Whiskeys
Dan Sanborn , Senior Vice President, Culture & Partnerships
Sandhya Padmanabhan, Brand Manager Johnnie Walker
Sari Brecher, Public Relations and Entertainment Marketing Director
Daniel Mazier, Brand Marketing & Communications Manager
Jessica Weinstein, Director, Consumer Planning and Research
Hunter Public Relations
Carat
Starpower LLC
Force Majeure
SUMMARY
As a brand that believes progress is possible and beneficial for all, Johnnie Walker felt it had a responsibility to support those forging the future of America. In 2018, women were the ones shaping a better tomorrow for our country. We bravely seized Women’s History Month by introducing Jane Walker to celebrate the achievements of women, the men supporting them, and their shared journey towards gender equality. In doing so, we ignited a cultural conversation with 1.5 billion earned impressions in the first week.
