AGENCY
Golin
Luis Miguel Messianu, CEO, Creative Chairman
Tamara Sotelo, Senior Strategic Planner
Alvar Suñol, CCO, Co-President
Cristina Azanza, Integrated Strategy Assoaciate
Michelle Headley, SVP, Executive Producer
Angela Battistini, SVP, Brand Services
Angela Rodriguez, VP, Strategic Insights & Planning
Michael Sotelo, VP, Digital
Gabriel Reyes, Creative Director
Gabriel Ferrer, Creative Director
Elizabeth McCarthy, Account Director
Claudia Rodriguez, Senior Account Supervisor
Rafael Sanchez, Senior Integrated Producer
Jamil Bonnick, Senior Interactive Designer/Developer
OMD
SUMMARY
Tobacco companies need to replace the 1300 customers who die from tobacco-related diseases each day. And they do it by heavily targeting teens. "Replacement Smokers", they're called.
The Facts Now is a campaign crafted exclusively to prevent teens in Florida from picking up this deadly habit.
Since the campaign began, it has achieved a 52% decrease in Florida’s high school smoking rates to 3.6%, and brand awareness outpacing national campaigns.
