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SAP
The Best Run SAP

RAN IN: United States

CLIENT
SAP

Alicia Tillman, CMO
Michael Shubra, SVP, Global Brand Management, Advertising and Integrated Media

AGENCY
BBDO New York *Lead Agency

Alicia Tillman, CMO
Michael Shubra, SVP, Global Brand Management, Advertising and Integrated Media


PHD

Greg Ketchum, EVP, Executive Creative Director
Tom Godici, EVP, Executive Creative Director
Corey Rakowsky, VP, Creative Director
Kleber Menezes, VP, Creative Director
Brit Browning, SVP, Group Planning Director
Damon Garrett, Associate Planning Director
Gerhard Remlein, EVP, Managing Director, Executive Client Lead
Kristen Roche, SVP, Account Director


Critical Mass


RAPP


eg+ Worldwide


SUMMARY

Enterprise software can do much more than deliver speed and productivity. SAP’s “Best Run” campaign champions a far more urgent and ambitious need for businesses to align their technology to their ‘purpose’ – solving the world’s most challenging problems. With this new perspective on innovation, SAP became a uniquely relevant and strategic partner for businesses, regardless of size or industry.

CASE STUDY

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CASE VIDEO


Audience: Data decision makers, primarily CIOs and CTOs

Objectives: Brand relaunch, reposition

Type: Business to Business

Language: English