AGENCY
Neo@Ogilvy
Oliver Horvat, Producer
Hayley Berger, Account Supervisor
Melinda Magallanes, Account Executive
Amy Call, EVP
Jared Gruner, Senior Strategist
John Long, Group Creative Director
Chris Dutton, Creative Director
Rhonda Mitchell, Director of Creative Services
Matt Spett, Creative Director
Luis Rodrigruez, Associate Creative Director
Carl Baldassarre, Creative Director
Mitch Eiseman, Associate Creative Director
Justin Seidner, SVP Integrated Production
Kinetic Worldwide
Hogarth
Jin Sung, Search Planner/Programmatic
Radbeh Ravaz, Assistant Media Planner
Aaron Camacho, Consultant, Analytics
Michael Bruckstein, Media Director
Vanessa Ezeta, Associate Director
SUMMARY
This is a story of effective, focused marketing that generated business growth by acquiring new customers. In a competitive yet blurry category (home services), with heavyweights like Amazon and Walmart, TaskRabbit needed to break through with compelling creative that defined a clear value proposition for the brand. Communications drew on a human insight (that unfinished tasks can lead to shame and resignation), personifying the To-Do List as a common enemy and introducing TaskRabbit as your new savior.
