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IBM
How an 'Outage' Turned IBM from Humdrum to Hero

RAN IN: United States

CLIENT
IBM

Alisa Maclin, VP, Developer marketing
James Cammarata, Marketing Team Leader, Cognitive Process Transformation
Pam Sahota, Content Director, IBM Originals, Hybrid Cloud

AGENCY
Ogilvy *Lead Agency

Alisa Maclin, VP, Developer marketing
James Cammarata, Marketing Team Leader, Cognitive Process Transformation
Pam Sahota, Content Director, IBM Originals, Hybrid Cloud


GroupM (EightBar)

Juliane Hadem, Creative
Gregory Kissler, Creative
Simon Woodham, Creative
Olivier Sentucq, Executive Director
Halle Mizrahi, Account Director
Lynette Wong, Planning
Jessica Criscione, Production


SUMMARY

Mobile World Congress (MWC) is known for celebrating the hottest new mobile products, and most attendees don’t give the software that powers these devices a second thought. Instead they flock to the likes of Samsung’s VR roller-coasters or Google’s new voice assistants. But in 2018, IBM Mobile changed things up. To capture the attention of MWC 2018 attendees and drive growth, we broke the mold on product demos by launching 'Outage'. Our adrenaline pumping choose-your-own-adventure product experience placed the audience in the driver's seat and drove unprecedented business results.

CASE STUDY

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CASE VIDEO


Audience: Business & IT Leaders

Objectives: Gain new customers

Type: Business to Business

Language: English