Chilly Cow

Joe Brooks, VP Marketing

FCB/RED *Lead Agency

Joe Brooks, VP Marketing

Lord + Thomas

Lisa Bright, SVP Executive Creative Director
Dean Paradise, VP Creative Director
Bruno Mazzotti, VP Creative Director
Melanie Hellenga, SVP Group Management Director
Christina Banuelos, Account Supervisor
Lindsay Tyler, Executive Integrated Producer
Justin Casselle, Producer
Katie Lowman, VP Strategic Planning Director
Joanna Moy, Strategic Planning Director

FCBX

In a saturated category with an established category leader dominating awareness and sales, Chilly Cow set out to carve a space in the freezer case. With lofty goals to be on par with competitors, this was a daunting challenge. Armed with a smart insight and provocative idea, we asked people to look inwards and save themselves from themselves. We exceeded goals, stealing share from the category king and moving up the ranks in sales – a huge achievement for a small, new brand in the category with a tiny budget.