Frito-Lay North America, Inc.

Jennifer Saenz, Chief Marketing Officer
Jeff Klein, Vice President of Marketing
Pat O'Toole, Sr. Director, Tostitos

Goodby Silverstein & Partners *Lead Agency

Jennifer Saenz, Chief Marketing Officer
Jeff Klein, Vice President of Marketing
Pat O'Toole, Sr. Director, Tostitos
Jasmine Artis, Marketing Director, Tostitos
Kiren Devereux, Marketing Manager, Tostitos
Joan Cetera, Senior Director, Frito-Lay PR

OMD

Charles Lee, Art Director
Louis Xinran Li, Art Director
Jordan Dodson, Copywriter
Alex Maleski, Copywriter
Margaret Johnson, Chief Creative Officer
Jeff Gillette, Creative Director
Hilary Coate, Executive Producer
Kristin Graham, Associate Creative Director
Nick Sage, Agency Producer
Ralph Paone, Group Brand Strategy Director
Harper Bokum-Fauth, Senior Brand Strategist
Becca Morris, Account Director
Lisa Kourakos, Account Manager

Ketchum

Genesco Sports Enterprises

How did Tostitos drive preference and record-breaking sales during the NFL season, one of the most competitive snack times of the year? The answer lay in highlighting the passions and the superstitions our NFL-enthusiast audience has for their favorite NFL Team. For the 2017 NFL season, Tostitos supercharged its partnership with the NFL by adding value to its products with one simple ingredient: luck. By positioning Tostitos as not just a game-day snack but also a game-day lucky charm, we distinguished ourselves from the competition and drove record sales.