AGENCY
Eventus
Luis Miguel Messianu, CEO, Creative Chairman
João Magalhães, Art Director
Alvar Suñol, CCO, Co-President
Ferran Merino, Copywriter
Michelle Headley, SVP, Executive Producer
Jennifer Pollack, Senior Director of Planning
Jackie Bofill, Brand Executive
Jorge Murillo, VP, Executive Creative Director
Angela Rodriguez, VP, Strategic Planning & Insights
Felipe Diaz-Arango, Senior Strategic Planner
Jay Rivera, Agency Executive Producer
Beatriz Del Amo, VP, Group Account Director
Karen Udler, Account Director
Cristina Lage, Brand Management Supervisor
Boden PR
OMD
SUMMARY
McDonald's needed to bring more visitors in for breakfast. The 2018 World Cup 2018 happening it Russia meant early morning games in the U.S.
It was a chance to bring soccer fans - people of all backgrounds - together over McDonald's breakfast.
With a bilingual, multicultural TV campaign that evolved as the tournament progressed, we gathered "Morning Squads" to watch the matches with McDonald's breakfast.
