CLIENT
Keurig Dr Pepper
Andrew Springate, Chief Marketing Officer
Derek Dabrowski, VP, Brand Marketing & Content
Ryan Stevens, Director, Brand Marketing
Ryan Webb, Manager, Brand Marketing
Rob Sender, Manager, Integrated Content
AGENCY
Andrew Springate, Chief Marketing Officer
Derek Dabrowski, VP, Brand Marketing & Content
Ryan Stevens, Director, Brand Marketing
Ryan Webb, Manager, Brand Marketing
Rob Sender, Manager, Integrated Content
Initiative
Adam Graves, Group Account Director
Helen Murray, Group Account Director
Taylor Reid, Account Director
Nikki Yoerg, Account Executive
Curtis Petraglia, Senior Art Director
Andrew Kong, Senior Copywriter
Pete Favat, Chief Creative Officer, North America
Brett Craig, Executive Creative Director
Megan Meloth, Executive Integrated Producer
Ryan Lehr, Creative Director
Lauren May, Senior Integrated Producer
Travis Swingler, Creative Director
Morgan Aceino, Strategy Director
Mitch Polatin, Group Strategy Director
Bekah Meyers, Strategist
SUMMARY
In 2014 Diet Dr Pepper faced a big problem. “Diet” was intended to be the better alternative. Instead artificial sweeteners left consumers with a bad taste in their mouths. Sales reached historic lows. We needed big help. And we found that in the form of a little man in leather pants and a metallic jacket, who halved sales declines and gave us our highest campaign ROI ever. In four years we went from historic lows to historic highs.
