Sprint

Manuel Campos, Brand & Advertising Manager, Multicultural
Alberto Lorente, Director, Multicultural
Roger Sole-Rafols, CMO

Alma DDB *Lead Agency

Manuel Campos, Brand & Advertising Manager, Multicultural
Alberto Lorente, Director, Multicultural
Roger Sole-Rafols, CMO

M8, an iProspect Company *Lead Agency

Horizon Media

Luis Miguel Messianu, CEO, Creative Chairman
Alvar Suñol, CCO, Co-President
Angela Rodriguez, VP, Strategic Planning & Insights
Michelle Headley, SVP, Executive Producer
Allan Rivera, Senior Executive Producer
Ricardo Vallejo, Senior Art Director
Juan Diego Guzman, Senior Creative Director
Meg Valls, Account Director
Vrigilio Flores, Creative Director
Jonathan Garcia, Senior Art Director
Diana Lasso, Account Executive
Humberto Maldonado, Senior Copywriter
Rafael Sanchez, Integrated Producer
Yeyo Marquez, Studio Executive Producer
Faustino Quiros, Group Account Director
Alvaro Cifuentes, Senior Account Supervisor
Luke Roberts, Director, Strategic Planning & Insights

Prize Logic

FRUKT

APC Collective Inc.

The ongoing battle among wireless carriers is a fierce acquisition game while trying to keep existing customers. Instead of playing into the "my network is better than your network" game, Sprint intended to demonstrate quality by offering unlimited soccer for unlimited fans. Going after high-value Hispanics, Sprint put soccer fans in "Fútbol Mode" to help them connect to the World Cup halfway around the world. Hacks helped fans get away with watching the game when they shouldn't have been... while putting Sprint's network quality and unlimited data to good use.