AGENCY
3PM Agency
Karl Lieberman, Executive Creative Director
Price Manford, Management Supervisor
Brandon Henderson, Creative Director
Alex Scaros, Account Supervisor
John Parker, Creative Director
Carina Polini, Account Supervisor
Nick Docherty, Planning Director
Lauren Wilson, Account Supervisor
NJ Placentra, Art Director
Patrick O’Donohue, Head of Business Affairs
Alex Ledford, Copywriter
Jonathan Irizarry , Social Media Strategist
Temma Shoaf, Executive Producer
Mark Malloy, Communications Planner
Brian Ritter, Strategist
Brandon Pracht, Account Director
Jessica Breslin, Social Director
SUMMARY
In 2018, Bud Light faced 10 years of sales declines and increasingly vocal hate.We needed to change the conversation and make people proud to hold us again. But how do you make the one of the biggest brands likable when people increasingly view big as arrogant and out-of-touch? We took the challenge head-on, showed the world we didn’t take ourselves too seriously and created the year’s most inescapable idea. Our limitless medieval world and fun, iconic phrase led to positive conversation, regained relevance and positive sales momentum. Dilly Dilly!
