CLIENT
Sony Interactive Entertainment America
Eric Lempel, Senior Vice President & Head of PlayStation Network
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Alex Gomez, Senior Brand Manager
AGENCY
Eric Lempel, Senior Vice President & Head of PlayStation Network
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Peter Summersgill, Senior Director, Consumer Insights and Marketing
Alex Gomez, Senior Brand Manager
MediaCom
Gerard Caputo, Chief Creative Officer
Kate Morrison, Head of Production
Sarah Watson, Chairman, Global Chief Strategy Officer
Kendra Salvatore, Head of Strategy
Kendra Schaaf, Group Account Director
Hugo Bierschenk, Creative Director
Alex Beerden, Strategist
Dylan Fauss, Strategist
Dean Woodhouse, Creative Director
Darus Zahm, Group Communications Planning Director
Johnny Skwirut, Account Manager
Zack Green, Communications Strategist
SUMMARY
PlayStation is a sustained success story against all odds. In 2013 we were lagging behind two mighty and beloved gaming brands. Xbox, who consistently outspent and out priced us. Nintendo, which launched a console and turned up the competitive heat. In spite of this, we were able to win at launch and maintain market leadership for 5 years.
