IBM

Sharon T. Driscoll, CMO, Gobal Industries & VP, Sales Enablement
Michael Todd Cohen, Editor-in-Chief, Industry Marketing Content
Suzanne Browne, Director, Client Experience, Industry Marketing

Ogilvy *Lead Agency

Kevin Condron, CMO, Industrial, Industry Marketing
Kristen Hartley, WW Content Director, Telecommunications Media & Entertainment
Corinne Tisei, Performance Marketing
Kathleen Shouldis, CMO & VP, Marketing Industrial Market, NA
Sharon T. Driscoll, CMO, Gobal Industries & VP, Sales Enablement
Michael Todd Cohen, Editor-in-Chief, Industry Marketing Content
Suzanne Browne, Director, Client Experience, Industry Marketing

GroupM (EightBar)

Olivier Sentucq, Executive Director
Erica Ortmann, Account Director
Maggie O'Brien, Executive Director, Engagement Strategy
Ernesto Fernandez, Director, Engagement Strategy
Jeff Curry, Executive Creative Director
George Tannenbaum, Creative
Halle Mizrahi, Account Executive
Jessica Criscione, Director, Technology Management
Victoria Azarian, Creative
Emily Veraart, Sr Strategist, Engagement Strategy
Merrin McCormick, Group Creative Director
William Mullin, Director, Digital Production

We realized “Industry 4.0” sounds like a big, scary threat for VPs of manufacturing, so our gamified factory makes the complex future tangible. No detail was spared in the digital 3D construction of “Model Factory.” Machine animations and interactions between “floor workers” seamlessly deliver the audience into the world of the game. Repurposing the simulation into a 2D HTML5 format reduced lag-time without compromising the design of the experience. In a single execution, Model Factory drove purchase interest, validated leads, an astounding ROMI, and achieved 22x our revenue goal.