Frito-Lay North America, Inc.

Jennifer Saenz, Chief Marketing Officer
Rachel Ferdinando, Vice President of Core Consumer, Media and D3 Studios/PepsiCo/Frito-Lay

Goodby Silverstein & Partners *Lead Agency

Jennifer Saenz, Chief Marketing Officer
Rachel Ferdinando, Vice President of Core Consumer, Media and D3 Studios/PepsiCo/Frito-Lay

OMD

Meredith Williams, Group Account Director
Rich Silverstein , Co-Chairman
Margaret Johnson , Chief Creative Officer
Chris Nilsen, Account Director
Laura Petruccelli , Associate Creative Director
Leila Gage, Executive Producer
Christina Wells, Agency Producer
Rohan Cooke, Associate Creative Director
Ariel Berk, Account Manager
Ryan Tovani, Art Director
Caroline Cappelli , Copywriter
Livia Biedermann, Assistant Account Manager
Michael Kang, Social
Ralph Paone, Group Brand Strategy Director
Matt Casey, Social
Hayley Pardoe, Brand Strategy Director
Nicole Bruno, Junior Communication Strategist
Kristine Ciardello, Community Manager

Ketchum

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The Mill

With Blaze, Doritos was launching its hottest and spiciest chip. But it was late to the “hot chip” party with many existing fiery options, each with their own cult followings. To breakthrough, we needed to find a new way to talk about “heat.” We didn't just settle for a great commercial, we created a campaign that tapped into our audience’s culture and achieved sales success that was 49% above the target set.