CLIENT
SC Johnson
Christine Kalvenes, Global Category VP
Renata Ferraiola Pereira, VP N. America Marketing Commercialization
Tom Tsatsaronis, Sr. Director N. America Marketing Commercialization
Whitney Peiser, Brand Manager
AGENCY
Marissa Kelley, VP Strategy Director
Larry Gies, Chief Strategy Officer
Kevin Bogusz, SVP Client Service Director
Sam Padilla, Account Supervisor
Meg Farquhar, Creative Director
Matt Scoville, Executive Producer
Rob Cohen, Director
Mitch Monzon, Executive Producer
Casey Cobler, Editor
Kate Mindeman, Sound Engineer
Jenny McDonald, Producer
United Entertainment Group
Sara Yocum, Client Management Coordinator
Michael Nuzzo, Executive Creative Director
Morgan Lathrop, VP Rights & Partnerships
PHD
Jessica Rosul, Associate Director
Luke Fowler, Supervisor
SUMMARY
By stoking the rivalry flames that bind NFL fans, Ziploc reframed its NFL products from food storage tools into game-day hacks for psyching out your rival. Our strategy to cater to the content-hungry behaviors of NFL fans paved the way for a branded episodic series. By launching with Bleacher Report and customizing our idea to specific fan environments, we showed up as entertainment, not advertisement. And it paid off, becoming one of B/R's most successful partnerships to date and driving a surge of attention and sales of Ziploc NFL products.
