CLIENT
AB InBev
Andy Goeler, VP of Marketing, Bud Light
Alissa Heinerscheid, Sr. Director, Bud Light
Marcel Marcondes, U.S. Chief Marketing Officer, Anheuser-Busch
Michele Raymer, Experiential Marketing Manager at Anheuser Busch
Matt Kohan, Senior Director of Marketing Communications
Miles Ritenour, Director of Marketing Communications
Tony Romano, Sr. Director, Bud Light
Hallie Mohr, Sr. Brand Manager
Ben Martinez, Director, NFL Partnerships
AGENCY
Chris Smith, Senior Vice President
Jessica Brigandi, Vice President
Josh Green, Vice President
Will Cutrone, Vice President
Jason Bellinger, Creative Director
Ana Garcia, Senior Manager
Marisa Molbogot, Senior Associate
Emily Rodriguez, Associate
Kerry Anna Lemasters, Junior Associate
Brian Williams, Executive Vice President
Wieden+Kennedy
Fusion
SUMMARY
We activated Bud Light’s long-standing NFL sponsorship among skeptical, hard-to-impress fans in a massive, meaningful way, with the product at the forefront, and celebrated the Cleveland Browns' long-awaited first win.
Bud Light created the Victory Fridge – Instagram-worthy, bright orange and electric blue refrigerators, stocked with limited-edition Browns-themed Bud Lights, and sealed with smart-tech electronic locks. We promised fans that the Wi-Fi-enabled locks would simultaneously drop in bars citywide when the Browns won their first game of the 2018 season, giving thousands of fans free, celebratory Bud Lights.
