CLIENT
KFC
Steve Kelly, Director of Media and Digital
Jill Stowers, Associate Manager, Digital Marketing
Trevor Park, Associate Manager, Advertising & Packaging
AGENCY
Kimmy Cunningham, Brand Director
Lindsey Patterson, Brand Manager
Jarrod Higgins, Creative Director
Freddie Powell, Creative Director
Anjali Patel, Associate Media Director
Ryan Tenzeldam, Media Supervisor
Jesse Johnson, Group Brand Director
Matt Hisamoto, Senior Strategist
Britton Taylor, Group Strategy Director
Alex Barwick, Group Media Director
Becca Ramos, Jr. Social Strategist
Michael Brandes, Copywriter
Grant Thomas, Creative
Andrew Clayton, Digital Strategist
Edelman
SUMMARY
KFC has one of the oldest customer bases in its category. Winning over young people is crucial, but for a brand whose famous founder is a senior citizen, breaking through is easier said than done. This campaign shows that deep knowledge of trends, coupled with a smart, brand-based insight and a powerful creative idea can yield incredible results—even on a moderate budget. Virtual Influencer Colonel Sanders generated mass fame for KFC, drove a new generation to our restaurants, and even convinced other brands to pay us for our effort.
