CLIENT
Peloton
John Foley, Founder and CEO
Carolyn Tisch-Blodgett, Senior Vice President, Head of Global Brand Marketing
William Lynch, President
Ryan Dillon-Curran, Director, Brand Marketing
Bryant Brennan, VP, Creative
Jasmine Maietta, VP Global Brand Marketing
AGENCY
Jason Harris, Co-Founder, CEO/President
Ian Kovalik, Co- Founder, Executive Creative Director
Kati Haberstock, Head of Production
Jillian Goger, Executive Creative Director
Ambika Pai, Chief Strategy Officer, East
Alex Riezebeek, Associate Creative Director
Katrina Mustakas, Associate Creative Director
Sean Gilleylen, Senior Project Manager
Caitlin Patrick, Group Brand Director
Alexandra Zubak, Producer
Charlotte Deavers, Brand Manager
Asher Stamell, Associate Strategy Director
Danielle Sabalvaro, Brand Director
Horizon Next
SUMMARY
While the rest of the fitness category was gearing up for New Year’s, Peloton saw an opportunity in the holiday season (Nov-Dec). The only problem? People didn’t think of Peloton as a potential gift. How could we convince people to gift an expensive piece of fitness equipment? By inviting them to “Get What You Give”. We told one gift-giving story from two perspectives and helped would-be giftees “Drop a Hint” to position Peloton as the perfect for them… and you. Sales nearly doubled (+96%) while cost of acquisition fell 56%.
