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Snickers
SNICKERS® NFL Season Promotion - Hunger Handoff

RAN IN: United States

CLIENT
Mars Wrigley Confectionary

AGENCY
Integer *Lead Agency

Dani Coplen, Executive Vice President, Executive Creative Director
Patrick Sullivan, VP, Creative
Dillon Snyder, Creative Director
John Stadler, Associate Creative Director
Brian Denison, Senior Copywriter
Mike Pierzchala, Account Director
Kathryn Cvancara, Account Supervisor
Erica Likht, Account Executive


Gratafy (an Inmar Platform)

Ryan Halper, VP, Conversational Commerce


Mars Wrigley Confectionary Digital Hive

Breana Bacon, Social Media Analyst
Mike Italia, Head of Social Media & In-House Content Production


Starcom

Taylor Douglas, Digital Media Supervisor
Heather Chan, Digital Activation Associate
Gabriel Kelley, Associate Director


Koupon Media

Tom Brewer, Vice President, Brand Partnerships
Mary Trinko, Senior Client Success Manager


SUMMARY

SNICKERS® intercepted NFL fandom and turned social engagements into sales. Monday Night Hunger Plays turned Monday Night fans into Tuesday shoppers.Every Tuesday after a Hunger Play occurred, SNICKERS® increased total national brand sales by 50%! By season’s end, Hunger Handoff handed SNICKERS® a net lift of 2.28% or almost $15 million in sales compared to previous year’s season.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,MOBILE/TABLET,PACKAGING,SOCIAL MEDIA,SPONSORSHIP

Audience: Young Men (20-35)

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English