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Bulwark FR
Forging connections in the flames of insight.

RAN IN: United States

CLIENT
Bulwark FR

Bob Stallman, VP Marketing
Robert Grimes, Vice President/General Manager
Lew White, Director of Marketing
Tommy Upson, Creative Director
Sema Kazarian, Marketing
Angie Wilson, Market Manager

AGENCY
Friends & Neighbors *Lead Agency

Tom Fugleberg, Creative Lead/Co Founder
Mark Bubula, President/Co Founder
Jen Rorke, Group Account Director
Aaron Smith, Associate Account Director
Carrie Bain, Senior Copywriter
Molly Dunne, Associate Creative Director
Kelsey Vetter, Junior Designer
Tonja Younger, Project Management Director
Justin Theroux, Senior Designer


Kose Digital *Lead Agency

Nicole Newville, President
Kristin Lonsbury, Media Director


Noware Media

Joel Saint John, Producer
Eric Olsen, Founder/Producer
Bert Cambridge, Editor


SUMMARY

"Arm Yourself." In two ritual-inspired words, we created the ultimate platform for thought leadership that connected Bulwark FR to safety managers in oil, gas, and electric utility through waves of relevant content that helped safety managers build cultures of compliance, as well as a rallying cry that bridged the divide internally between Bulwark's sales and marketing teams and gave the company a branded lens through which to look at all aspects of their business. Changing the marketing mindset of the company, and smashing every benchmark set by astonishing margins.

CASE STUDY

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CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT,DIRECT,INTERACTIVE/ONLINE,MOBILE/TABLET,PRINT,PROFESSIONAL ENGAGEMENT,Thought-leadership content, product videos, brand anthem video, product testimonial video

Audience: Safety Managers in Oil & Gas and Electric Utility

Objectives: Build, defend brand position

Type: Business to Business

Language: English