John F. Kennedy Presidential Library & Museum

Steven Rothstein, Executive Director
Rachel Flor, Deputy Director
Rich King, Director of Marketing and Partnership

Digitas *Lead Agency

Michael Walsh, Senior Art Director
Jason Ziehm, Senior Copywriter
Samantha Hodian, Art Director
Sue DeSilva, EVP/Executive Creative Director
Matt Shoewalter, Copywriter
Mark Philip, VP, Group Creative Director
Brian Noyes, Senior Art Director
Thom Crowley, Senior Copywriter
Atit Shah, Chief Creative Officer
Peter McCann, SVP, Head of Production
Melissa Levy, EVP/Managing Director
Amber Harris, VP/Director, Executive Producer
Allie Wassum, VP/Director, Social Strategy
Keith Soljacich, VP/Group Director, Technology
Lindsey Varney, Account Diretor
Bethany Bayer, SVP Creative Strategist
Aislynn Sherry, Manager, Project Management

Unit 9 *Lead Agency

To celebrate the 50th Anniversary of the Apollo 11 Moon Landing, the JFK Presidential Library and Museum was looking to drive awareness with younger audiences of President Kennedy’s bold vision for the space program and the Apollo 11 mission. That’s why we reimagined the Apollo 11 Mission as if it happened today. JFK Moonshot was a fully-synchronized augmented reality re-enactment of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later. Because history is best remembered when experienced.