CLIENT
Chick-fil-A
Kevin Purcer, Senior Director, Integrated Creative
Ashley Callahan, Senior Director, Integrated Creative Marketing
David Rowe, Manager, Integrated Creative
Suzi Yebio, Manager, Integrated Creative
Joe Saracino, SVP, Head of Brand Strategy, Advertising, and Media
Sara Storck, Director, Brand Strategy
AGENCY
Nic Howell, Creative Director
Larry Platt, EVP, Executive Creative Director
Daniel Rodriguez, VP, Executive Creative Director
Geoff Bentz, Creative Director
Veronica Bertran, EVP, Managing Director, Head of Account Management
Lisa Huang, Account Director
Mike Morettoni, Account Supervisor
Dina Hovanessian, SVP, Group Account Director
Julianna Katrancha, SVP, Global Strategy Director
Justin Luk, Strategy Director
Rachel Aronson, Social Strategy Director
Rosalind Mowitt, Senior Strategist
Chance Bassett, VP, Executive Producer
Starcom
Colleen Meenan, SVP, Director
SUMMARY
For 60+ years, Chick-fil-A had been a regional player. And as the brand set out to expand beyond where they’re widely known (and readily loved) it would have been easy to copy the playbook for some of their biggest competitors: constant promotions, twitter-jabs, and over-stylized food. Instead, Chick-fil-A doubled down on what it always has: caring more. By focusing on the role it plays in customers’ lives, the brand humbly conquered a loud and inauthentic industry, grew the business, improved brand health, and brought new fans into the fold.
