CLIENT
SAP
Blair Jaffe, Director, Global Advertising
Brian Zilberfarb, Director, Global Advertising
Alison Biggan, President, Global Marketing
Michael Shubra, SVP, Global Brand Management, Advertising and Integrated Media
AGENCY
Brit Browning, SVP, Group Planning Director
Damon Garrett, Associate Planning Director
Greg Ketchum, EVP, Executive Creative Director
Jesse Schwartz, Manager
Abigail Solano, Account Executive
Tom Godici, EVP, Executive Creative Director
Corey Rakowsky, Creative Director
George Khandji, Account Executive
Kleber Menezes, Creative Director
Marina Gokman, Art Director
Gerhard Remlein, Managing Director, Executive Client Lead
Sascha Uzzell, EVP, Senior Director
Steven Schroth, Copywriter
Kristen Roche, SVP, Account Director
PHD
Asli Hamamci, SVP, Global Client Business Lead
eg+ Worldwide
Siegel+Gale
RAPP
SUMMARY
When SAP acquired Qualtrics in 2018, it seized an opportunity to do more for its 400,000+ customers than it had ever done before.As the ‘operational backbone’ for business, it was heavily relied upon by the C-Suite to ‘keep the lights on’. But Qualtrics gave SAP permission to address tomorrow’s C-Suite, and help them unlock new capabilities with a new category called “Experience Management.”
Brought to life in a wide-reaching campaign, SAP appealed to change makers, showing them how to ‘close gaps’ and truly see eye-to-eye with their customers.
