CLIENT
McCormick & Company
Jill Pratt, Chief Marketing Excellence Officer
Veronica Collins, Content & Communications Manager
Alia Kemet, Creative & Digital Strategy Senior Director
Marni Kokorus, North American Creative Campaigns
Shelby Silver, Senior Social Media Manager
AGENCY
John Patroulis, Worldwide Chief Creative Officer
Jeff Anderson, Executive Creative Director
Reagan Fromm, Art Director
Lesley Scheurmann, Copywriter
Ryan McCarthy, CD, Copywriter
Brian Mekjian, CD, Art Director
Raya Rios, Project Manager
Joseph Day, Senior Content Architect
Kat Johnson, Account Supervisor, PR
Andi Yancho, Director, Activation
Deanna Meyer, Senior Planner
Mercedes Campos, EVP, Global Account Director
Kenny Gold, Director of Social Media, Grey North America
Sean Griffin, VP, Account Director
Sabrina Malen, VP, Group Partner, Portfolio Management
Universal McCann
SUMMARY
Frank’s proved that even with limited media dollars, they were still able to steal the show during the biggest advertising day of the year: the Super Bowl. Frank’s put its s#!t on all the major Super Bowl ads, causing the brand to win the Twitter Interception Award (given to the brand that gets the most mentions during the game without a commercial), drive the best Q1 unit sales in over four years with +8.2% growth, and get into more homes than ever before, with the highest household penetration in years.