Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Southern Poverty Law Center
Immigrant Songs - Taking Legal Advice Where No Immigration Lawyer Has Gone Before

RAN IN: United States

CLIENT
Southern Poverty Law Center

Willemijn Keizer, Director of Institutional Giving

AGENCY
Grey *Lead Agency

Pepe Aguilar, Wing President & Chief Creative Officer
Bernardo Rodriguez Pons, Wing Creative Director
Per Pedersen, Global Creative Council Chairman
Ernesto James, SVP, Account Director
Emiliano Gonzalez de Pietri, Global Executive Creative Director


Townhouse

Leland Drake, Music Producer
Momo Parra, Integrated Producer
Dominick Martimucci, Senior Video Editing Ninja
Adam Defrin, Director/Content Creator


SUMMARY

Racial profiling. Unlawful arrests and incarcerations. Children separated from their families. Every day, legal immigrants living in isolated communities along the U.S. Southern border suffer civil rights violations that infringe the law. One of the best ways to help is to empower them with knowledge about their rights.  The only way to reach them is through the only media consumed by 90% of immigrants living in isolated communities – radio.  We brought together lawyers and musicians to translate complex immigration laws into Corridos - a popular musical genre.

CASE VIDEO


Hero Medium: RADIO

Medium Featured On Video: PR,RADIO

Audience: Cultural or Ethnic Group

Objectives: Increase awareness

Type: Business to Consumer

Language: English