PepsiCo

Marissa Solis, VP/GM Hispanic Business Unit
Melissa Miranda, Senior Director, Brand Marketing

Alma DDB *Lead Agency

Luis Miguel Messianu, CEO, Creative Chairman
Angela Battistini, SVP, Brand Services
Isaac Mizrahi, COO, Co-President
David Alvarez, Creative Director
Alvar Suñol, CCO, Co-President
Luzalma Gonzalez, Art Director
Michelle Headley, SVP, Operations & Production
Diana Lasso, Sr. Account Executive
Marinet Quinones, Senior Business Affairs Manager
Angela Rodriguez, VP, Head of Strategy
Alejandra Chavez, Copywriter
Luke Roberts, Sr. Director, Strategic Insights
Meg Valls, Sr. Account Director
Juan Valdivieso, Creative Director
Rafael Sanchez, Sr. Integrated Producer

OMD

Pepsi successfully jump started a turnaround with a new campaign based on the challenges faced by Hispanic cola drinkers authentically being themselves despite being judged by two cultures on a daily basis. That understanding was brought to life in a new communications platform that was bilingual in both the creative execution and media.