CLIENT
Reckitt Benckiser
Chris Tedesco,General Manager, US Marketing
Ferran Rousaud, Marketing Director
Rich Sidoli, Senior Brand Manager
AGENCY
Chioma Aduba, Executive Account Director
Alba Berdala, Account Director
Sarah Watson, Global Strategy Director, EVP
Kate Fleming, Account Executive
Christine Lane, Executive Innovation Producer, SVP
Justin Ballheim , Strategy Director, VP
Chance Bassett, Executive Producer, VP
Jordan Berger, Social Strategy Director
Mihae Mukaida, Senior Innovation Producer
Ellie Frame, Strategist
Kathy Roekthanom, Project Manager
Maru Kopelowicz, Executive Creative Director, EVP
Erik Kroha, Director of Technology, VP
Tyler Gonerka, Associate Creative Director
Emily Salas, Associate Creative Director
Zenith Media
Social Code
Wunderman Thompson MSC
Access Brand Communications
SUMMARY
Lysol had earned its way into households with a promise to kill 99.9% of germs. But today, with new, natural category entrants, moms thought Lysol was too harsh. So how were we going to convince moms we were gentle enough for even their kids’ clothes as we launched into the entirely new category of laundry? By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.
