Kelly

Ashley Walsh, Vice President, Integrated Marketing & Innovation
Colleen Kirk, Head of Media, Integrated Marketing and Innovation
Pete Boland, Global Chief Marketing Officer
Jason Morga, Vice President, Head of Brand and Creative Development
Jocelyn Lincoln, Vice President, Go To Market Strategy and Planning
Jenna Nelson, Head of Marketing Operations

Erich & Kallman *Lead Agency

Carrie Walpole, Producer
Eric Kallman, Founder & Executive Creative Director
Steve Erich, Co-Founder & Managing Director
Julie Pfleger, Account Director
Rebecca Harris, Strategy Director
Pat Newman, Copywriter
Rob Stone, Art Director
Jessica Blumberg, Comms Planning Director

Facing a labor shortage in a historically tight market, Kelly needed to recruit new workers on a tiny budget. Many unhappy workers were still hungover from the last recession and staying put in bad jobs, so we saw opportunity to attract those that didn’t yet realize their market power. Intercepting them wasting time at jobs they hated, we empowered them to find a job that didn’t suck, sending Kelly’s recruits soaring. View rates went up +5.6%, traffic went up +433-533%, and lead conversions went up +7%.