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TIKI Brand
TIKI Firepit: Scorching Sales with Our First DTC Product

RAN IN: United States

CLIENT
TIKI Brand

Jennifer Gauger, Director of Brand Marketing
Chris Wisener, President & Chief Operating Officer - Lamplight Farms, LLC

AGENCY
Cramer-Krasselt *Lead Agency

Todd Stone, Senior Vice President, Executive Creative Director
Jim Root, Vice President, Creative Director
Chad Verly, Vice President, Creative Director
Scott Shulick, Senior Vice President, Group Planning Director
Kelly Vogt, Senior Vice President, Group Account Director
Meghan Welch, Account Director
Marlaina Quintana, Senior Vice President, Director of PR/Social
Maureen Fernstrum, Vice President, PR/Social Director
Tim Halverson, Copywriter


SUMMARY

Outdated perceptions of TIKI as a thatch torch brand jeopardized their DTC launch of a premium fire pit. TIKI Brand, in partnership with Zachary Levi and WyldWood Ranch, challenged consumers to, “Feel the Glow” – to take a moment, take stock and connect with what’s important in life using the centering and the transformative element of fire. Fire pit buying homeowners warmed up to the brand, helping DTC firepit sales shoot past their 2020 sales goal in under six months, aided by double-digit boosts in consideration and affinity.

CASE VIDEO


Language: English