CLIENT
U.S. Centers for Disease Control and Prevention
Diane Beistle, Branch Chief, Health Communications
Lindsey McCarter, Health Communications SpecialistJulie Goggans, Campaign Manager
Marie Ballman, Lead Health Communication Specialist
AGENCY
Sean McBride, Chief Creative Officer
Paul Nelson, EVP Managing Director
Bill Girouard, SVP Creative Director
SamMullins, VP Creative Director
Justin Galvin, VP Creative Director
Lauren Landry, Senior Producer
Shaye Ellis, Senior Marketing ManagerKate Dempsey, Marketing Manager
Golin
Plowshare
David McConnaughey, President & CEOWendy Moniz, EVP Project Manager
SUMMARY
Smoking is the leading cause of preventable deaths in the U.S. The Tips® campaign was created to address this epidemic.
To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases.
Every time the campaign ran, the number of calls to the Quitline increased by more than half, driving more than 16.4 million quit attempts.