AGENCY
Jonathan Cude, Chief Creative Officer
Jenny Nicholson, Executive Director, Brand Experience
Jade Stoner, Copywriter / Lead Game Designer
Kathryn Moffitt, Associate Creative Director / Art Director
Colin Dwan, Creative Technologist
Alec Kunkel, Creative Technologist
Neil Cox, Interactive Producer
Beth McKnight, Programmer
Kevin Murray, Strategy Director
Scott Schomburg, Senior Copy Editor
SUMMARY
Americans are borrowing money without understanding how loans work. And they definitely don’t understand how loan terms are manipulated. No wonder our collective debt is $14 trillion.
Enter Shady Sam, a browser game that teaches the tricks of loan terms by having you play as a shady lender. The goal of the game: Issue loans that make your company the most money. Rip off unsuspecting borrowers. Get cool stuff for your desk.
The results so far: 380,000 kids who will never be ripped off by a lender in real life.
