Procter & Gamble

Mark Christenson, VP, Brand, North America Baby Care
Yea Yun Chow, Brand Positioning & Advertising Specialist
Sydney Gagne, Brand Director, Pampers
Andre Schulten, VP, North America Baby Care
Sarah Pasquinucci, Communications Leader, North America Baby Care
Kalasi Huggins, Assistant Brand Manager
Lanaya Bellomo, Assistant Brand Manager
David Warner, Consumer Insights Senior Manager

McKinney *Lead Agency

Jonathan Cude, Chief Creative Officer
Will Dean, Head of Art & Design
Jenny Nicholson, Executive Director, Brand Experience
Lisa Hughes, Executive Director, Agency Operations
Diane Myers, Account Director
Jasmine Dadlani, Chief Strategy Officer
Regina Brizzolara, Executive Producer
Kathryn Moffitt, Associate Creative Director
Robyn Gunn, Copywriter
Jade Stoner, Copywriter
Sarah Kearney, Account Supervisor
Jennifer Umstead, Account Manager
Jackie Shor, Strategy Coordinator
Susan Hatten, Executive Producer
Nick Brenton, Senior Broadcast Producer
Miriam Hughes, Business Affairs Manager
Carolyn Petty, Senior Print Producer
Elide Marks, Project Manager
Lauren Woolard, Media Strategist
Alec Kunkel, Creative Technologist

Park Pictures

MSL Group

Jolie Egan, Senior Vice President

Hearts & Science

To build relevance we needed to build a greater emotional connection with new moms who prefer culturally relevant brands that “get me.” Research identified a universal issue for moms: 9 out of 10 worry they aren’t doing a good enough job. To change that, we wanted to show moms they deserve the same unconditional love they so readily give their babies. The "Share the Love" campaign exceeded all engagement goals within 72 hours, helping millions of moms feel the love and making more moms (+14.3% YOY) feel Pampers understands them.