Brown-Forman

Mark Bacon, SVP Global Brand Director
Tracey Johnson, Group Brand Director
Brett Jeffreys, Senior Brand Manager Woodford Reserve
Jessica Fergen, Modern Media Director
Chris Poynter, Public Relationns & Partnership Manager Woodford Reserve
Colton Payne, Senior Global Brand Manager Woodford Reserve

Energy BBDO *Lead Agency

Billy Jones, SVP Creative Account Leadership
Kaitlyn Thompson, Strategy Director
Jonathan Fussell, SVP Creative Director
Robin Laurens, SVP Creative Director
Jeff Davis, SVP Executive Producer
Rachel James, Account Supervisor
Josh Gross, Co-Chief Creative Officer
Pedro Perez, Co-Chief Creative Officer
Lianne Sinclair, EVP Managing Director
Allison Arling-Giorgi, SVP Group Strategy Director
Lily McNamara, Producer
Jenny McDonald, Executive Producer Post-Production

SPARK FOUNDRY Chicago

Lynn Randall, SVP Director

Chronicle Cinema

KLG PR

Gabriela Marchand, Account Manager

In May 2020, Kentucky bourbon brand Woodford reserve’s biggest annual marketing event, the Kentucky Derby, was canceled. Instead of folding our tents, we kept the spirit and tradition of the Derby alive, injecting a dose of optimism and positivity into the world during a time of deep uncertainty. Sponsoring a tribute to all things Derby on its original date, May 2, 2020, we struck a chord, earning over 300 million impressions and driving +32% sales growth during and immediately after the campaign.