Brown-Forman

Campbell Brown, President Old Forester
Jim Lake, Senior Brand Manager Old Forester
Kiernan Leonard, Associate Brand Manager Old Forester
Kelli Bauman, Modern Media Brand Associate Old Forester
Colton Payne, Senior Brand Manager Old Forester
Holly McKnight, Public Relations & Partnerships Manager Old Forester

Energy BBDO *Lead Agency

Billy Jones, SVP Creative Account Leadership
Kaitlyn Thompson, Strategy Director
Jonathan Fussell, SVP Creative Director
Robin Laurens, SVP Creative Director
Jeff Davis, SVP Executive Producer
Geoff Cronin, Editor
Josh Gross, Co-Chief Creative Officer
Pedro Perez, Co-Chief Creative Officer
Jonathan Linder, SVP Creative Director
Hung Vinh, Head of Design
Lianne Sinclair, EVP Managing Director
Rachel James, Account Supervisor
Casey Campbell, Social Strategist

Current Global

Gabby Deitsch, Senior Manager

This is the story of Old Forester, a small but mighty bourbon brand that had to find a way to get noticed when their most important marketing event of the year, The Kentucky Derby, was cancelled. It’s a story of giving people a moment of escape when they needed it most, with all live entertainment gone. It’s a story of capturing the timeless fun that the Derby usually brings but with a new, attention-getting event. It’s a story of agility, inventiveness and determination that worked.