AGENCY
Larry Gies, Chief Strategy Officer
Shannon Smiley, SVP, Group Strategy Director
Molly Marshall, Integration Strategy Director
Anna Bleers, SVP, Client Service Director
Josh Gross, Co-Chief Creative Officer
Pedro Perez, Co-Chief Creative Officer
Matt Doscher, Account Director
Dan McCormack, Creative Director
Jon Leachman, Creative DirectorSarah Scanlon, Project Manager
Tilbe Cakar, Account Executive
Liz Miller-Gershfeld, VP, Executive Art Director
Jeff Davis, Experiential Producer
Chris Totzke, Producer
Vanessa Luhr, VP,Executive Producer
Brittany Peskind, Senior Producer
Daniel Pujol, Art Director
Matt Kane, Copywriter
Hung Vinh, SVP, Head of Design
Starcom
Brooke McCaughrin, SVP Client Director
Lisa Hernandez, Supervisor
Haley Margason, Senior Associate
Alyssa Kelly, VP, Director
SUMMARY
COVID-19 forced people to scale back on their holiday plans, which meant they would be scaling back on eggs, too. To keep eggs on people’s minds and get more in their kitchens, we focused on how using eggs to cook or bake for someone can be every bit as meaningful as a purchased gift. Our Gift of Eggs campaign poked fun at excessive gifting and created egg inspiration for the smaller, more personal celebrations people planned for the holidays. We exceeded our plans, lifting sales and egg perceptions.
