Highmark Health

Cindy Donohoe, Chief Marketing Officer
Craig Riner, Senior Vice President, Marketing Strategy
Deborah Crawford, Director, Marketing Strategy
Janele Marek, Brand Strategy Manager
Morgan Rupert, Senior Marketing Strategist
Michael Puck, Lead Marketing Strategist
Cristan Strus, Regional Marketing Manager
Caitlin DeLong, Senior Marketing Strategist, Digital Media
Lisa Huckestein, Senior Marketing Strategist
Taylor Kraus, Marketing Strategist
Manfred Woodall, Manager, Digital Strategy
Tim Donovan, Manager, Video Production
Tyler Rupert, Senior Video Production Specialist
Heather Popelka, Lead Marketing Strategist
Aaron Stinson, Marketing Associate
Megan O’Leary, Senior Event Planning Analyst
Frank Dreyer, Principal Designer, User Experience Design
Emily Kolson, Senior Creative Project Manager
Derek Foy, Senior Creative Project Manager
Emily Skopic, Lead Social Media Marketing Analyst

Doner *Lead Agency

Karen Cathel, EVP, Executive Creative Director
Jamie Heberling, SVP, Brand Leader
Pete Spender, EVP, Brand Leader
Michael Stelmaszek, EVP, Executive Creative Director
Alanna Kulas, Creative Director
Melissa Zelinski, VP, Brand Leader
Jennie Hochthanner, EVP, Executive Producer
Marty Muthuswami, Associate Creative Director
Eric Weisberg, Chief Creative Officer
Doug Thomson, Director Print Production
Anthony Karagosian, Associate Creative Director
Greg Kort, Producer
Maddie Sager, Account Executive

Assembly

The Underground

Tony Guastella, Editor

What began as a promotion of AHN’s high-quality care became a highly successful campaign across multiple services. AHN is a 13-hospital system providing care across 30+ service lines. Unlike most brands, we have multiple targets, with varying needs and expectations. We had to improve perceptions and volume for all. The #LivingProof campaign drove significant perceptual improvements, engaged millions of consumers, provided an engaging platform to address services from primary care to cancer, women’s health, heart care and more; and propelled patient volume growth every year–exceeding goals and industry benchmarks.