Sandy Hook Promise

Nicole Hockley, Co-Founder & Managing Director
Dawn Lyons, VP, Marketing and Programs

BBDO New York *Lead Agency

Ben Bass, VP, Planning Director
Michael Schonfeld, Strategic Planner
Peter Alsante, SVP, Senior Creative Director
Bianca Guimaraes, SVP, Creative Director
Gary Du Toit, VP, Creative Director
Lance Vining, VP, Creative Director
Jim Connolly, Creative Director
Lindsey Cash, SVP, Senior Director
Liz Jacobs, Account Manager
Melissa Blache, Account Executive
Chris Daniele, VP, Director of Data
Alex Gianni, VP, Group Executive Producer
Molly Ross, Associate Producer

PHD

Smuggler

Drew Santarsiero, Executive Producer

Dini Von Mueffling Communications

Dini von Mueffling, Founder & CEO

Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.