AGENCY
Jim Jessen, Associate Account Director
Cassie Bonner, Account Executive
Jaclyn Phenicie, Creative Director
Cortney Spencer, Broadcast Producer
Mark Henderson, Associate Creative Director
Jordan Hart, Art Director
Cabot Norton, Creative DirectorJeff Seguin, Senior Producer
Michaella Hader, Digital Producer
Cathy Tracy, Account Supervisor
Angela Duckart, Scrum Master
Erik Johnson, Senior Content Specialist
Karli Pryor, Account Executive, PR
SUMMARY
As the first new herbicide in its market in a decade, DuraCor needed to make a splash. The only problem: cattle ranchers didn’t think they needed herbicides for their pastures. To change that, we needed ranchers to realize that great cattle producers are also great grass farmers. Our campaign told real ranchers’ stories about how important weed-free grass is to their operation. DuraCor’s sales helped grow its segment by 20+ percent, and its product page received 60,000+ unique visits – the most of any product at the company.
