PepsiCo

Esperanza Teasdale, VP, General Manager
Greg Lyons, CMO
Todd Kaplan, VP, Marketing
Caitlin Coburn, Brand Engagement Director
JP Bittencourt, Senior Director, Brand Pepsi
Alexandra Ekstrom, Public Relations Director

Alma DDB *Lead Agency

Luis Miguel Messianu, Creative Chairman, CEO
Monica Marulanda, Executive Creative Director
Meg Valls, Group Account Director
Jonathan Garcia, Creative Director
Luis Puerta, Associate Creative Director
Paola Villalobos, Senior Strategic Planner
Humberto Maldonado, Senior Copywriter
Michelle Robles, Associate Content Director
Jay Rivera, Executive Producer
Alvar Sunol, Co-President, CCO
Isaac Mizrahi, Co-President, COO
Angela Battistini, EVP, Account Services
Angela Rodriguez, SVP, Head of Strategy
Michelle Headley, EVP, Head of Production
Michael Sotelo, VP, Digital Content & Experience Strategy
Yeyo Marquez, VP, Director of Production
Virgilio Flores, Creative Director
Carolina Rendon, Account Supervisor
Emilia Lora, Senior Art Director
Orlando Velez, Art Director
Melis Cifcili, Strategist, Digital Content & Experience

OMD *Lead Agency

Cristin Kilbride, Executive Director
Elayna Tekle, Senior Director, Integrated Media Planning

Content Collective

Claudia Cahill, CEO

Acceleration Community of Companies (ACC)

Rob Cypher, Director, Brand Advisory

Young Hispanics care about their communities but do not think that their vote or voice matters. Pepsi flipped the meaning of the unmute symbol into the power of being heard. Because talking without voting is like speaking while on mute – useless. Pepsi’s "Unmute Your Voice" campaign kicked off at the VMAs and inspired young voters to register through online concerts and first-to-market partnerships. The purpose-driven initiative delivered — 91% of viewers exposed to the effort reported higher likelihood to register to vote and Hispanic sales grew 10.8%.