National Football League

Tim Ellis, CMO
Julie Haddon, SVP, Global Brand and Consumer Marketing
Ian Trombetta, SVP Marketing
Tony Isetta, Sr. Director Marketing & Creative
Rhett Nichols, Sr. Director Marketing, NFL Media
Paul Andraos, Sr. Producer, Marketing & Creative
David Feldman, VP Social Media
Jason Trautwein, Director, Marketing & Creative
Chris Hill, Executive Producer, Digital Marketing
Alyse Brehm, Marketing Manager
Sarah Schmidt, Manager, Marketing & Creative
Stephanie Ruiz, Asst. Manager, Media Marketing

72andSunny Los Angeles *Lead Agency

Glenn Cole, Founder / Creative Chair
Zach Hilder, Group Creative Director
John Graham, Group Strategy Director
Michael Lewis, Group Strategy Director
Simon Hall, Group Brand Director
Marty Cole, Jr. Partnerships and Legal Manager
Erwin Federizo, Group Creative Director
Nate Ripp, Sr. Designer
Bo MacDonald, Sr. Writer
Katie Martin, Brand Director
Kayla Moe, Brand Manager
Kristin Barker, Comms Strategy Director
Ryan Hagen, Sr. Strategist
Kate Morrison, Director of Production
Nicole Haase, Group Production Director
Molly McFarland, Executive Film Producer
Brooke Casler, Producer
LaTanya Ware, Partnerships and Legal Director

In the face of calls for cancellation due to the ongoing pandemic, The NFL needed to drive excitement and tune-in for The 2020 NFL Draft. Given the state of the world, The 2020 NFL Draft was a chance to move beyond football and tell human stories about the people underneath the helmets and create more intimate connections with all fans. Making The 2020 NFL Draft less formal, more personal and more resulted in the most watched NFL Draft ever and new all-time highs for media consumption.