Simmons Serta Bedding

Andrew Long, Senior Director, Marketing, Simmons
Leighann Burke, Senior Brand Manager, Simmons
Anne Bernstein, Brand Manager, Simmons
Delicia Cooney, Snr Director Consumer Insights

Burns Group *Lead Agency

Nicole Lucey, Executive Creative Director
Sarah Ratinetz, Associate Creative Director
Tim Glebocki, Associate Creative Director
Arielle Shoor, Writer
Jessica Kesner, Art Director
Hilary Bergman, Account Supervisor
Christina Faeh, Strategy Director
Joanne McKinney, CEO
Emily Stern, Group Account Director
Alanda Fellows, Director of Integrated Production

The pandemic relaunch of Simmons brought the oldest mattress brand to the newest social platform for the youngest consumers with the first ever in-the-bed TikTok music festival, #Snoozzzapalooza. Three billion views later (and with web traffic up +104% and sales goals beaten by +12%), Simmons introduced itself to a new generation of buyers.