AARP

Edna Kane-Williams, Executive Vice President/Chief Diversity Officer
Yvette Peña, Vice President, Hispanic/ Latino Audience Strategy - Office of Diversity, Equity and Inclusion
Veronica S. Bedón, Senior Multicultural Leadership Advisor
Paola Torres Groom, Senior Advisor for Consumer/Entertainment & Senior Entertainment Publicist, External Relations
Virginia Cueto, Director & Executive Producer

Republica Havas *Lead Agency

Jorge A. Plasencia, Chief Executive Officer
Luis Casamayor, Chief Creative Officer
Anthony Bianco, EVP General Manager
Melissa Bartolini, SVP & Chief Strategy Officer
Arlene Armenteros, SVP Head of Client Services
Danny Alvarez, Executive Creative Director
Jason Wolske, Executive Creative Director
Alexis Regalado, Group Account Director
Yadira Santana-Dowling, Associate Director, Strategy
Daniella Biffi, Director, Communications
Maria Rosa Collazo, Vice President, Communications & Brand Social Responsibility
Eva Zelaya, PR Account Supervisor
Annie Garcia Tuñon, Sr. Account Manager
Isabella Carrión, Account Manager
Armando Estupiñan, Brand Strategist
Marco Merced, Creative Director
Vanessa Indriago, Art Director
Juan Lagos, Copywriter
Barbara Bandres, Copywriter
Nicole Cil, Account Manager
Gus Fernandez, Vice President, Production & Operations
Esteffania Najera, Senior Integrated Producer
Robert Escandon, Sr. Production Manager
Rick Morales, Video Editor

MediaCom

When COVID-19 hit the U.S., Latinos were among those who paid the highest price. A lack of in-language information, higher levels of distrust in the government, the nature of their jobs (many Latinos are essential workers), and their lack of access to healthcare made them especially vulnerable to COVID-19. As Spanish-dominant Latinos braced themselves to battle the virus without the tools they needed to stay safe, AARP stepped in to help them navigate the health crisis with timely, in-language information and resources.