CLIENT
Tinder
Elie Seidman, Chief Executive Officer
Jenny Campbell, Chief Marketing Officer
Kyle Miller, Product Lead
Paul Boukadakis, VP, Special Initiatives
Jenny McCabe, Chief Communications Officer Amy Wiedemann, Sr. Director, Integrated Marketing
Stephanie Liang, Product Designer
Brooke Hollabaugh, Sr. Product Designer
Lisa Cai, Motion Designer
Josh Gafni, Engineering Lead
Laura Michel, Sr. Counsel
AGENCY
Matt Murphy, Co Creative Chair / Partner
Kelly Schoeffel, Executive Strategy Director / Partner
Kate Morrison, Director of Production
Reilly Baker, Sr. Writer
Zach Wright, Jr. Strategist Miné Cakmak, Sr. Strategist
Matt Augustin, Sr. Social Strategist
Kimber Bowman, Sr. Communications Strategist
Brittany Allen, Brand Manager
Shannon Reed, Brand Director
Leah Karabenick, Sr. Film Producer
Brooke Casler, Producer
Rebecca Williams, Director of Partnership and Legal
Charissa Kinney, Partnerships and Legal Director
Marcus Yuen, Sr. Designer
Elizabeth Rosenberg, Global Head of Communications
Frank Dresme, Design Director
Sara Meinecke, Designer
Emilie Abel, Writer
Cameron Cartwright, Jr. Designer
Sydnie Johnson, Jr. Writer
Andrew Abraham, EP Interactive
Christopher Profeta, Partnerships and Legal Sr. Manager
Tasha Wong, Partnerships and Legal Jr. Manager
Alise Murray, Brand Manager
Ali Berk, Executive Art Producer
Juanita Valencia, Art Producer
Glenn Cole, Founder & Creative Chair
John Boiler, Founder & Creative Chair
m ss ng p eces
Cabin Editing Company
Q Dept
MPC
SUMMARY
Swiping on Tinder had become passive and mindless. We needed to give Gen Z a more meaningful reason to swipe.
Enter Swipe Night, a first-of-its-kind interactive miniseries where instead of swiping on people, you enter a first-person POV, apocalyptic adventure where you swipe to make high-stakes, highly-revealing choices to survive. The choices reveal something about your personality and are used to pool you with users who made similar choices.
The activation was a true cultural moment, recording 6.7 million total players and over 3.1 billion earned impressions.
