CKE Restaurants, Inc.

Patty Trevino, SVP, Marketing
Ben Miller, Sr. Director, Brand Strategy & Insights
Meredith Martin, Director of Marketing Communications and Advertising

72andSunny New York *Lead Agency

Tony Kalathara, Group Creative Director
Gabo Curielcha, Creative Director
KasiaCanning, Creative Director
Jessica Mendoza, Group Strategy Director
Justine Basil, Senior Strategist
Brittni Huttchins, Group Brand Director
Ana Bermudez, Director of Brand Management
Brett Edgar, President
Tim Jones, Executive Strategy Director
Carlo Cavallone, Global Chief Creative Officer-Partner
Gregg Hirschorn, Group Connections Strategy Director
Ashley van der Laan, Connections Strategy Director
Kaylah Burton, Sr Social Strategist
Bryan Rowles, Executive Creative Director
Whitney Yando, Sr. Writer
Julia Lafferty, Executive Film Producer
Connor Gomez, Film Producer

To get their sales back on track, Carl’s Jr. and Hardee’s had to find another brand icon. They did so, by converting their one recognizable asset, their Happy Star logo, into the mastermind of their campaign who gets you to say ‘yes’ to your inner happy. The Feed Your Happy campaign reversed Hardee’s negative sales into positive sales, and got Carl’s Jr. to beat category sales for the first time in three years. All during a pandemic when QSR sales faced perilous lows, and being completely outspent by the category.