Campbell’s Snacks

Karen Marks, VP Integrated Marketing
Jackie Martire, Associate Brand Manager, Cookies
Bethridge Toovell, Director External Communications
Shibani Potnis, Director, Cookies
Christine Bonina, Social Media Associate
Sarah Levine, Associate Director, Consumer Connections
Kristin Miller, Brand Manager
Rachael Leukart, PR Manager, Communications

VMLY&R *Lead Agency

Eric Glickman, Executive Creative Director
Allie Reuben, Copywriter
Emily Lahourcade, Art Director
Molly Runge, Creative Director, Art
Gretchen Menter, Creative Director, Copy
Nicole Lombardo, Director, Client Engagement
Ethan Scott, Associate Director, Strategy
Christina Miller, Connections Director
Tania Pirozzi, Producer
Kelly Considine, Executive Director
Odalis Lopez, Account Supervisor
Tomas Gonsorcik, Chief Strategy Officer

Sharon Radisch

Beloved but overlooked, Milano needed to grab the spotlight from the flashier cookies kids demand. To promote a cookie made just for grown-ups, we needed to connect to a moment made just for them: the Oscars. But we weren’t official sponsors. When celebrities exited their limos, we recreated their looks on our cookies and tweeted them out before they had finished the red carpet. Our fans and the press ate it up with 146MM+ earned impressions, engagement rates 219% above benchmark, and a 15% jump in sales for the month.