Microsoft

Craig McNary, Director, Brand and Integrated Marketing, Xbox
Josh Munsee, Senior Integrated Marketing Manager, Xbox
Carlos Rabanillo, Senior Paid Media Lead
Taylor Smith, General Manager, Xbox Brand Marketing
Adrian Barragan, Director, Global Media, Xbox
Graeme Boyd, Senior Social Marketing Manager
Josh Stein, Social Marketing Manager

215 McCann *Lead Agency

Scott Duchon, Chief Creative Officer
Nichole Geddes, Creative Director
Shawn Raissi, Associate Creative Director
Gabe Sherman, Senior Copywriter
Mandi Holdorf, Director of Integrated Production
Neile Weeks, Senior Digital Producer
Devina Hardatt, Management Supervisor
Harold McKeon, Account Supervisor
Brian Wakabayashi, Group Strategy Director
Christian Stewart, Senior Strategist
Peter Goldstein, Business Director

Ayzenberg Group

Taylor Rhoads, Creative Director
Matt Gleichenhaus, Senior Designer
Jude Ambrosio, Director, Social Media Strategy
Steven Monterastelli, Associate Director, Insights and Analytics
Justin Anderson, Project Manager
Jarret Battisti, Account Supervisor
Austin Nicholas, Channel Manager
Hannah Sanders, Associate Channel Manager
Matt Winkel, Social Media Coordinator

To celebrate Cyberpunk 2077’s launch, Xbox created a custom-console inspired by the game’s theme. After three studio delays, we were tasked with selling a console for a game that wouldn’t be released for months. We created #BreakTheCode — unique online experiences that invited fans into the world of Cyberpunk and “hack” the console reveal video we hid behind cryptic puzzles and clues. While sheltering in place, thousands of gamers across the globe worked together to #BreakTheCode and resulted in 100% of stock sold in less than 6 hours.